CONNECT • COMMUNICATE • CAPITALIZE

A new wave of advertising is showing women in control. They’re shaping and leading their families, launching and advancing businesses, and challenging their communities to maximize their potential. They have dreams, they have needs, they are aware of their purpose, and they want strength and liveliness for the journey as they impact society and forge new paths to the future.

With 55% of all new businesses starting up today either being owned or operated by women, it is imperative that they have the health, the fitness, and the life balance necessary to lead and succeed.

Madison Avenue has created a new kind of mother to reflect the latest work-family trends. Dubbed "alpha moms," they project independence, balance, and competence at both work and home, in contrast to past images of harried working moms and Stepford stay-at-home moms.

Many of these intelligent modern day innovators are Mompreneurs (Mom Entrepreneurs), CEOs (Chief Everything Officers), and the “Mothers of Invention.” They are a New Generation of Power Moms, with flexible work schedules, the latest in technology, fresh ideas, advanced education, and modern methods that are bringing hope, causing global change, and revolutionizing the professions, large corporations, and small businesses where they serve and lead.

Think of all the magazines targeted to women. Now think of all the magazines targeted to women and their roles as Moms. The MomFit™ brand was created for the Mom who sees being a fit and healthy fashionista as her edge. Only one magazine speaks to the fitness goals, fashion trends, and family concerns of today’s Power Mom. Only one magazine will put you in touch with the most influential, trendsetting segment of the Mom-fitness-fashion market – MomFit Magazine™.

MomFit™ has a niche market and an exclusive brand targeted to reach Moms with real spending power. Our brand not only has strong appeal, but it also has distinction from any other brand in the marketplace. Through our targeted circulation and marketing program, MomFit™ specifically connects with all Moms everywhere who want to live fit and healthy lifestyles for themselves, as well as, their families.

We would like to invite leading brands to become apart of a great marketing program to get fitness oriented Moms thinking about your products, make history, and generate large revenues with a New Generation of cutting-edge Power Moms who are taking the lead and celebrating their Momness™ (Mom + Hotness)!

Connect – Communicate – Capitalize! Advertise with MomFit The Movement® today!

Our Circulation & Marketing Strategy

Presently, MomFit™ uses the power of monthly sponsored search engine promotion, MagazineLaunch.Com, the premiere website for promoting and marketing new publications, and targeted opt-in Internet promotions (which include both direct and mobile marketing) to reach our diverse Mom shopper audience, which presently includes a circulation of over 250,000 Moms, Families, and Consumers in the US and globally every month. These promotions are forwarded at a pass-along rate of approximately 4x, totaling a potential Mom - Family audience of 1,000,000 per promotion and newsletter.

MomFit™ also generates circulation and brand awareness through the MomFit Program™. The MomFit Program™ is a special Mom-focused fitness program to support our Moms in defying age, enhancing their bodies, enriching their beauty, and reaching new heights to stay fit, fine and fabulous offered nationally through recognizable participating gyms, athletic clubs, and fitness centers.

More than 32 million busy Moms are connecting 24/7 online, with many gravitating to social-networking sites. MomFit™ will also create brand awareness by launching a banner ad campaign through CafeMom.Com. CafeMom.Com is the largest social-networking/community site for Moms and the leading women's/parenting site on the Internet with more than 120MM page views/month and 6MM visits/month. MomFit™ will also launch ad campaigns on other leading social-networking sites, such as MomSpace.Com and MomJunction.Com.

MomFit™ has also launched a massive gorilla-style nationwide public relations campaign, mailing our Press Kits to selected Media Professionals in key regional markets, such as New York and Los Angeles, and to the top daytime talk shows on ABC, CBS, NBC, and FOX, so that Founder and Chief Power Mom Tara Lewis can book television and radio appearances in order to create brand awareness for MomFit Magazine™ and MomFit Apparel™ as well as direct fitness-fashion-family committed Moms to our Site and yours.

As a startup venture this grassroots direct marketing strategy is designed to: 1) Be cost effective; 2) Increase the efficacy of our print promotions; 3) build brand awareness and customer loyalty through frequent communications; 4) Drive magazine circulation, and 5) Propel online and in-store magazine and apparel sales.

As we grow, we intend to optimize our presence by partnering with Yahoo through sponsored display ads that reach 200,000 Moms a month. We have presently contracted to monetize our website with the distributed media corporation - Glam Media. Glam Media is the pioneer of vertical content networks and the #1 women’s web property, as well as, a ComScore Top 10 web property, Glam Media reaches over 52 million viewers every month in the US and 75 million users worldwide through a network of more than 700 sites and blogs.

The ultimate marketing goal of MomFit The Movement® is to promote our brand through the forthcoming reality television show – The MomFit Challenge™", the weekly radio broadcast  – The MomFit Minute™, and a nationally syndicated daytime talk show – MomFit Today™ – Featuring Tara Lewis.

Online Advertising Opportunities

Advertise with MomFit The Movement® and reach the most Tech-Savvy and Progressive Segment of the massive Mom Fitness Market.

Your organization can: 1) Grow brand awareness and affinity; 2) Acquire new users for re-marketing purposes; 3) Launch brands or new products, and execute promotions; 4) Conduct product sampling; and/or 5) Extend your magazine coverage with an exclusive banner package targeting the largest audience of women with spending power.

Package Elements Include:

• Customized* or supplied Banner, Skyscraper, or Box Ad to the URL of your choice.
• Your 10-30 second Animated, In-Stream, or Broadband Video commercial Banner, Skyscraper, or Box Ad rotating on the MomFit The Movement homepage
• Reach intelligent web-savvy Moms with spending power who want to look better, feel better, and live better with your products and services.
• Be part of high-impact branded online coverage and generate traffic to your corporation’s website

2009 Open Flat Rates

Below are general advertising rates. For more specific product or customized packaging information please contact us.

AD TYPE | SIZE | FORMATS | COST

• Top Banner (Partner Coverage) 450 X 128 Flash, JPG, GIF $30,000 buy in/$5,000 net/per mo
• Flash Header Rotation 800 X 300 Flash, JPG, GIF $7,500 net/per mo
• Side Vertical Skyscraper 93 X 350 Flash, JPG, GIF $5,000 net/per mo
• Bottom Banner (Partner Coverage) 468 X 60 Flash, JPG, GIF $15,000 buy in/$3,000 net/per mo
• E-Newsletter Skyscraper $3,000/per newsletter
• E-Card Partner Sponsorship $2,500/per newsletter

With a strong Mom-centered web presence, MomFit™ would like you to partner with us, invest in us as we grow and develop our corporate brands together.

Advertise in MomFit Magazine

Think of all the fitness magazines targeted to women. Now think of all the fitness magazines targeted to women and their roles as Moms. Only one magazine has the editorial platform that speaks to and connects today’s Mom as she strives to balance Fitness, Family, and Career.

Generate awareness and drive sales by aligning yourself with a corporation that is impacting confident, image-conscious, fitness-committed Moms with enormous purchasing power.

2009 Editorial Calendar

2009 ISSUES | EDITORIAL THEME | ON SALE

• July/August (Premier Issue) Summer Issue 06/30/09
• September/October Fall & Winter Issue 08/25/09
• November/December Annual Holiday Issue 10/27/09
• January/February 2010 Ultimate MomFit Plan 12/29/09

Regular Features

Fitness • Nutrition & Health • Beauty & Style • Celebrity & Culture • Life & Family

Ad Close/On-Sale Dates 2009

2009 ISSUES | NATIONAL AD CLOSE | ON SALE

• July/August (Premier Issue) 05/01/09 06/30/09
• September/October 07/03/09 08/25/09
• November/December 09/04/09 10/27/09
• January/February 11/06/09 12/29/09

Open Rate Sample/2009 Launch

4/COLOR | B&W

• Full Page $25,000 | $20,000
• 2/3 Page $15,000 | $10,000
• 1/2 & Digest $12,000 | $7,000
• 1/3 Page $10,000 | $5,000
• 2nd Cover $35,000 | $25,000
• 3rd Cover $30,000 | $20,000
• 4th Cover $40,000 | $30,000

Magazine Printing & Distribution

MomFit Magazine’s™ print and distribution provider is Magazine Publisher. Magazine Publisher printing plants are designed to specifically service the "Newsstand (Heat Set Coated) Style" magazine publication market. Their systems are set up to deliver quality printed titles, with reasonable turnaround times, at cost efficient pricing.

Their plants maintain advanced prepress imaging systems, DTP Technology, high productivity presses, sophisticated bindery techniques, and the industry's most up to date mailing and distribution systems - giving MomFit Magazine™ shorter deadlines, controlled cost, and a high quality product.

Timely distribution is also extremely important to MomFit Magazine™, Magazine Publisher has the capability to support our entire domestic (USA), European, Australian, and other international Retail & Newsstand distribution requirements.

Magazine Publisher allows MomFit Magazine™ to have maximum control of every aspect of our Editorial Calendar. The result is end-to-end integrity and quality that allows us to be competitive in our pricing and responsive to our circulation and distribution demands, which in turn helps us to help better serve our readers and advertisers.

Magazine Production Specifications

BINDING: Perfect | LINE SCREEN: 150 | TRIM SIZE: 8'' x 107⁄8''

SIZE | BLEED | LIVE AREA | TRIM

• Full Page 8 1⁄4" x 11 1⁄8" 7 1⁄2" x 10 3⁄8" 8" x 10 7⁄8"
• Spread 16 1⁄2" x 11 1⁄8" 15 1⁄2" x 10 3⁄8" 16" x 10 7⁄8"
• 1⁄2 Horizontal 8 1⁄4" x 5 3⁄8" 7 1⁄2" x 5" 8" x 5 1⁄4"
• 2⁄3 Vertical 5 3⁄8" x 11 1⁄8" 5" x 10 3⁄8" 5 1⁄4" x 10 7⁄8"
• 1⁄2 Vertical 3 3⁄4" x 11 1⁄8" 3 3⁄8" x 10 3⁄8" 3 5⁄8" x 10 7⁄8"
• 1⁄3 Vertical 2 7⁄8" x 11 1⁄8" 2 1⁄2" x 10 3⁄8" 2 3⁄4" x 10 7⁄8"

Allow 1/4" safety from trim on all sides of all units. Allow minimum 3/8" gutter safety on spread units.

Material Requirements

All material should be sent on disk in one of the following digital formats and be accompanied by a SWOP standard proof

General File Requirements

File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) within maximum dimension of ad file. All marks (trim, bleed, center) should be included in all colors.

PDF/X-1a:2001 File Requirements

File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), C MYK (no spot colors, RGB, LAB, or IC color profiles), and saved in TI FF or EPS format. All fonts must be included and be Type 1 or 3 (no TrueType).

Digital File Naming

When naming digital files, the job number and/or advertiser name should be used to name the file. Do not use the magazine title as the file name. File name(s) must be less than 23 characters.

Digital File Media

Files must be supplied on industry-standard digital media, such as DVD or CD-ROM. Any files compressed with an application like StuffIt or Zip should be saved as a self-extracting archive. Each disk should be clearly labeled with customer name, project name, and date, and must have a printed directory of its contents.